‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
--Jaywant Singh, Benedetta Crisafulli, La Toya Quamina and Melanie Tao Xue [Publisher] [Google Scholar]
Places in good graces: The role of emotional connections to a place on word-of-mouth
--Carola Strandberg, Maria Ek Styvén and Magnus Hultman [Publisher] [Google Scholar]
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
--Giuseppe Pedeliento, Daniela Andreini and Cleopatra Veloutsou [Publisher] [Google Scholar]
Branding in the time of virtual reality: Are virtual store brand perceptions real?
--Gabriele Pizzi, Virginia Vannucci and Gaetano Aiello [Publisher] [Google Scholar]
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
--Lucia Porcu, Salvador del Barrio-García, Philip J. Kitchen and Marwa Tourky [Publisher] [Google Scholar]
City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement
--Constantinos-Vasilios Priporas, Nikolaos Stylos and Irene Kamenidou [Publisher] [Google Scholar]
Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor
--Simona Giglio, Eleonora Pantano, Eleonora Bilotta and T. C. Melewar [Publisher] [Google Scholar]
Gamified package: Consumer insights into multidimensional brand engagement
--Henna Syrjälä, Hannele Kauppinen-Räisänen, Harri T. Luomala, Tapani N. Joelsson, Kaisa Könnölä and Tuomas Mäkilä [Publisher] [Google Scholar]
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