Journal of Marketing, 84(2)
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
-Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O’Guinn, and Bernd Schmitt [Publisher] [Google Scholar]
Business-to-Business E-Negotiations and Influence Tactics
-Sunil K. Singh, Detelina Marinova, and Jagdip Singh [Publisher] [Google Scholar]
Improvised Marketing Interventions in Social Media
-Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich [Publisher] [Google Scholar]
Marketing Theory, 20(1):
Portable technology and multi-domain energy practices
-Thomas Derek Robinson and Eric Arnould [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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