Week 2019 06 25

International Journal of Research in Marketing, 36(2):

Capturing digital experience: The method of screencast videography
-Fatema Kawaf [Publisher] [Google Scholar]

Measuring and forecasting mobile game app engagement
-Oliver Rutz, Ashwin Aravindakshan, Olivier Rubel [Publisher] [Google Scholar]

Hook vs. hope: How to enhance customer engagement through gamification
-Andreas B. Eisingerich, André Marchand, Martin P. Fritze, Lin Dong [Publisher] [Google Scholar]

Video mining: Measuring visual information using automatic methods
-Xi Li, Mengze Shi, Xin (Shane) Wang [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 47(4):

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
-Michael R. Sciandra, J. Jeffrey Inman & Andrew T. Stephen [Publisher] [Google Scholar]

Dynamic customer interdependence
-Jonathan Z. Zhang [Publisher] [Google Scholar]

Journal of Business Research, 102:

Faster! More! Better! Drivers of upgrading among participants in extreme sports events
-Francesco Raggiotto, Daniele Scarpi, Michela C. Mason [Publisher] [Google Scholar]

Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms
-Sangkil Moon, Moon-Yong Kim, Paul K. Bergey [Publisher] [Google Scholar]

Combating the negative effects of showrooming: Successful salesperson tactics for converting showroomers into buyers
-Martin Fassnacht, Sharon E. Beatty, Markus Szajna [Publisher] [Google Scholar]

A mixed methods UTAUT2-based approach to assess mobile health adoption
-Paulo Duarte, José Carlos Pinho [Publisher] [Google Scholar]

Journal of Marketing Analytics, 7(2):
 
Process control for monitoring customer engagement
-Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder & Tom Collinger [Publisher] [Google Scholar]