Week 2019 05 14

Journal of Marketing Research, 56(3):

Climb or Jump: Status-Based Seeding in User-Generated Content Networks
-Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl [Publisher] [Google Scholar]

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
-Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam [Publisher] [Google Scholar]

Optimal Design of Free Samples for Digital Products and Services
-Hongshuang (Alice) Li, Sanjay Jain, and P.K. Kannan [Publisher] [Google Scholar]

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
-Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil [Publisher] [Google Scholar]

Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter
-Hengchen Dai and Dennis J. Zhang [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 17(2):

Firms’ reactions to public information on business practices: The case of search advertising
-Justin M. Rao & Andrey Simonov [Publisher] [Google Scholar]