Week 2019 02 26

Journal of Business-to-Business Marketing, 26(1):

The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective
-Lindsay McShane, Ethan Pancer & Maxwell Poole [Publisher] [Google Scholar]

Marketing Science, 38(1):

Identifying Customer Needs from User-Generated Content
-Artem Timoshenko and John R. Hauser [Publisher] [Google Scholar]

Cooperative Search Advertising
-Xinyu Cao and T. Tony Ke [Publisher] [Google Scholar]

Accounting for Discrepancies Between Online and Offline Product Evaluations
-Daria Dzyabura, Srikanth Jagabathula, and Eitan Muller [Publisher] [Google Scholar]

Learning by Doing and the Demand for Advanced Products
-Yufeng Huang [Publisher] [Google Scholar]

Freemium as an Optimal Strategy for Market Dominant Firms
-Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan [Publisher] [Google Scholar]

Managing Consumer Deliberations in a Decentralized Distribution Channel
-Xi Li, Yanzhi Li, and Mengze Shi [Publisher] [Google Scholar]

Management Science, 65(2):

Peer-to-Peer Product Sharing: Implications for Ownership, Usage, and Social Welfare in the Sharing Economy
-Saif Benjaafar, Guangwen Kong, Xiang Li, and Costas Courcoubetis [Publisher] [Google Scholar]

Environmental Benefits of Internet-Enabled C2C Closed-Loop Supply Chains: A Quasi-Experimental Study of Craigslist
-Suvrat Dhanorkar [Publisher] [Google Scholar]

Optimal Sales Schemes for Network Goods
-Alexei Parakhonyak and Nick Vikander [Publisher] [Google Scholar]