Week 2018 03 13

Journal of Advertising Research, 58(1):

Mobile Technology and Its Impact on the Consumer Decision-Making Journey - How Brands Can Capture the Mobile-Driven “Ubiquitous” Moment of Truth
Laurent Muzellec and Eamonn O'Raghallaigh
http://www.journalofadvertisingresearch.com/content/58/1/12

How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales - Considerations for Marketers When Balancing Media Spend
Rob Jayson, Martin P. Block, and Yingying Chen [Publisher] [Google Scholar]
http://www.journalofadvertisingresearch.com/content/58/1/77

How Consumers in China Perceive Brands in Online and Offline Encounters - A Framework for Brand Perception
Terri H. Chan, Rocky Peng Chen, and Caleb H. Tse
http://www.journalofadvertisingresearch.com/content/58/1/90

Journal of Retailing, 94(1):

Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain
Fei Ye, Li Zhang, Yina Li
https://www.sciencedirect.com/science/article/pii/S0022435917300532

Marketing Letters, 29(1):

Risking the self: the impact of self-esteem on negative word-of-mouth behavior
Matthew Philp, Martin A. Pyle, Laurence Ashworth
https://link.springer.com/article/10.1007/s11002-018-9447-8