Week 2018 03 27

Journal of Marketing Research, 55(2):

When and How Managers’ Responses to Online Reviews Affect Subsequent Reviews
-Yang Wang and Alexander Chaudhry [Publisher] [Google Scholar]

Week 2018 03 13

Journal of Advertising Research, 58(1):

Mobile Technology and Its Impact on the Consumer Decision-Making Journey - How Brands Can Capture the Mobile-Driven “Ubiquitous” Moment of Truth
Laurent Muzellec and Eamonn O'Raghallaigh
http://www.journalofadvertisingresearch.com/content/58/1/12

How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales - Considerations for Marketers When Balancing Media Spend
Rob Jayson, Martin P. Block, and Yingying Chen [Publisher] [Google Scholar]
http://www.journalofadvertisingresearch.com/content/58/1/77

How Consumers in China Perceive Brands in Online and Offline Encounters - A Framework for Brand Perception
Terri H. Chan, Rocky Peng Chen, and Caleb H. Tse
http://www.journalofadvertisingresearch.com/content/58/1/90

Journal of Retailing, 94(1):

Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain
Fei Ye, Li Zhang, Yina Li
https://www.sciencedirect.com/science/article/pii/S0022435917300532

Marketing Letters, 29(1):

Risking the self: the impact of self-esteem on negative word-of-mouth behavior
Matthew Philp, Martin A. Pyle, Laurence Ashworth
https://link.springer.com/article/10.1007/s11002-018-9447-8

Week 2018 03 06

Journal of Business Research, 85:

Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation
-Guei-Hua Huang, Nikolaos Korfiatis, Chun-Tuan Chang [Publisher] [Google Scholar]

Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
-Françoise Simon, Vesselina Tossan [Publisher] [Google Scholar]

The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking
-Eran Manes, Anat Tchetchik [Publisher] [Google Scholar]

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers
-Graeme McLean, Khalid Al-Nabhani, Alan Wilson [Publisher] [Google Scholar]

Journal of International Marketing, 26(1):

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
-George F. Watson, Scott Weaven, Helen Perkins, Deepak Sardana, and Robert W. Palmatier [Publisher] [Google Scholar]

Management Science, 64(2):

Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
-Amir Ajorlou, Ali Jadbabaie, and Ali Kakhbod [Publisher] [Google Scholar]

Psychology & Marketing, 35(4):

My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
-Rita R. Silva and Sascha Topolinsk [Publisher] [Google Scholar]

Week 2018 02 27

International Journal of Advertising, 37(2):

Trust in online recommendations: an evolutionary psychology perspective
-Gerard Prendergast, Aishwarya Paliwal & Kelvyn Ka Fuk Chan [Publisher] [Google Scholar]

International Journal of Research in Marketing, 35(1):

Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
-Kalyani Menon, Chatura Ranaweera [Publisher] [Google Scholar]

Journal of Advertising, 47(1):

Special Issue on Digital Engagement with Advertising
-Coedited by Shelly Rodgers and Esther Thorson [Publisher] [Google Scholar]

Journal of Marketing, 82(2):

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
-Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika [Publisher] [Google Scholar]

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”
-B.J. Allen, Deepa Chandrasekaran, and Suman Basuroy [Publisher] [Google Scholar]

Journal of Services Marketing, 32(1):

Engaging customers in value co-creation or co-destruction online
-Tingting Zhang, Can Lu, Edwin Torres, Po-Ju Chen [Publisher] [Google Scholar]

Customer engagement behaviours in social media: capturing innovation opportunities
-Jamie Carlson, Mohammad Rahman, Ranjit Voola, Natalie De Vries [Publisher] [Google Scholar]

Marketing Science, 37(1):

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
-Hannes Datta, George Knox, and Bart J. Bronnenberg [Publisher] [Google Scholar]

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
-Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, and Yan Yu [Publisher] [Google Scholar]