Week 2017 04 18

Industrial Marketing Management, 62:

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
-Kunal Swani, George R. Milne, Brian P. Brown, A. George Assaf, Naveen Donthu [Publisher] [Google Scholar]

Journal of Service Management, 28(2):

The influence of platform service innovation on value co-creation activities and the network effect
-Wenhui Fu, Qiang Wang, Xiande Zhao [Publisher] [Google Scholar]

Psychology & Marketing, 34(5):

The Best I Can Be: How Self-Accountability Impacts Product Choice in Technology-Mediated Environments
-Zoe O. Rowe, Hugh N. Wilson, Radu M. Dimitriu, Katja Breiter and Fiona J. Charnley [Publisher] [Google Scholar]

Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
-Radu Dimitriu and Rodrigo Guesalaga [Publisher] [Google Scholar]