Journal of Business Research, 74:
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Anaïs Gretry, Csilla Horváth, Nina Belei, Allard C.R. van Riel
http://www.sciencedirect.com/science/article/pii/S0148296317300255
Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis
Zhi-Ping Fan, Yu-Jie Che, Zhen-Yu Chen
http://www.sciencedirect.com/science/article/pii/S0148296317300231
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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