Marketing Science, 36(1):
When Less Is More: Data and Power in Advertising Experiments
-Garrett A. Johnson, Randall A. Lewis, David H. Reiley [Publisher] [Google Scholar]
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
-Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao [Publisher] [Google Scholar]
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
-Beth L. Fossen, David A. Schweidel [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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