Week 2016 09 27

International Journal of Research in Marketing, 33(3):

Special Section: ATTRIBUTION (Path to Digital Conversion); Guest Editors: P.K. Kannan, Werner Reinartz and Peter C. Verhoef

The path to purchase and attribution modeling: Introduction to special section
-P.K. Kannan, Werner Reinartz, Peter C. Verhoef [Publisher] [Google Scholar]

Mapping the customer journey: Lessons learned from graph-based online attribution modeling
-Eva Anderl, Ingo Becker, Florian von Wangenheim, Jan Hendrik Schumann [Publisher] [Google Scholar]

Do display ads influence search? Attribution and dynamics in online advertising
-Pavel Kireyev, Koen Pauwels, Sunil Gupta [Publisher] [Google Scholar]

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
-Evert de Haan, Thorsten Wiesel, Koen Pauwels [Publisher] [Google Scholar]

Effects of TV advertising on keyword search
-Mingyu Joo, Kenneth C. Wilbur, Yi Zhu [Publisher] [Google Scholar]

Evaluating the impact of social media activities on human brand sales
-Alok R. Saboo, V. Kumar, Girish Ramani [Publisher] [Google Scholar]

Sampling designs for recovering local and global characteristics of social networks
-Peter Ebbes, Zan Huang, Arvind Rangaswamy [Publisher] [Google Scholar]

Preference instability, consumption and online rating behavior
-Soumya Mukhopadhyay, Tuck Siong Chung [Publisher] [Google Scholar]

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
-Koen Pauwels, Zeynep Aksehirli, Andrew Lackman [Publisher] [Google Scholar]

The impact of content sentiment and emotionality on content virality
-Irina Heimbach, Oliver Hinz [Publisher] [Google Scholar]

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
-Yvonne K. Saini, John G. Lynch [Publisher] [Google Scholar]

Journal of Business Research, 69(12):

Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
-Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev [Publisher] [Google Scholar]

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
-Jungmin Yoo, Minjung Park [Publisher] [Google Scholar]

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
-Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh [Publisher] [Google Scholar]

Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea
-Dana L. Alden, James B. Kelley, James B. Youn, Qimei Chen [Publisher] [Google Scholar]

When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
-Thomas Reimer, Martin Benkenstein [Publisher] [Google Scholar]

Early-mover advantages at cross-border business-to-business e-commerce portals
-Ziliang Deng, Zeyu Wang [Publisher] [Google Scholar]

Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
-Gianluigi Guido, Marco Pichierri, Rajan Nataraajan, Giovanni Pino [Publisher] [Google Scholar]

The effect of apathetic motivation on employees' intentions to use social media for businesses
-Jared M. Hansen, Michael A. Levin [Publisher] [Google Scholar]

Marketing Science, 35(5):

Zooming In on Choice: How Do Consumers Search for Cameras Online?
-Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela [Publisher] [Google Scholar]