Week 2016 02 16

Journal of the Academy of Marketing Science, 44(2):

Does relationship marketing matter in online retailing? A meta-analytic approach
-Varsha Verma , Dheeraj Sharma, Jagdish Sheth [Publisher] [Google Scholar]

Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
-Cong Feng, Scott Fay, K. Sivakumar [Publisher] [Google Scholar]

Marketing Letters, 27(1):

The impact of social media conversations on consumer brand choices
-Yizao Liu, Rigoberto A. Lopez [Publisher] [Google Scholar]

To Groupon or not to Groupon: The profitability of deep discounts
-Benjamin Edelman, Sonia Jaffe, Scott Duke Kominers [Publisher] [Google Scholar]

Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
-Ji Hee Song, Hye Young Kim, Sahangsoon Kim, Sung Won Lee, Jong-Ho Lee [Publisher] [Google Scholar] Marketing Science, 35(1):

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
-Lovett Mitchell J., Staelin Richard [Publisher] [Google Scholar]

Psychology & Marketing, 33(3):
From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising
-Jing Zhang and En Mao [Publisher] [Google Scholar]