12 December 2015

Week 2015 12 15

Journal of Business Research, 69(2):

The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
-Jie Chen, Lefa Teng, Ying Yu, Xueer Yu [Publisher] [Google Scholar]

Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
-Marie-Odile Richard, Jean-Charles Chebat [Publisher] [Google Scholar]

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce:

A book by Esther Swilley

Published by Business Expert Press, New York. ISBN: 9781606498446

http://www.businessexpertpress.com/books/mobile-commerce-how-it-contrasts-challenges-and-enhances-electronic-commerce

Psychology & Marketing, 33(1):

The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages
-Johnny V. Sparks and Sungwon Chung [Publisher] [Google Scholar]






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