Week 2015 08 04

International Business Review, 24(5):

Technological strategies and learning-by-exporting: The case of Brazilian manufacturing firms, 2006–2008
-Bruno César Araújo, Mario Sergio Salerno [Publisher] [Google Scholar]

Journal of Marketing Research, 52(4):

Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations
-Christopher N. Cascio, Matthew Brook O'Donnell, Joseph Bayer, Francis J. Tinney, and Emily B. Falk [Publisher] [Google Scholar] Introduction to the Journal of Marketing Research Special Issue on

Journal of Product Innovation Management, 32(5):

Co-Creation with Customers: An Evolving Innovation Research Field
-Gerda Gemser and Helen Perks [Publisher] [Google Scholar]

Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach
-Goksel Yalcinkaya and Tevfik Aktekin [Publisher] [Google Scholar]

Strategic Suppliers' Technical Contributions to New Product Advantage: Substitution and Configuration Options
-Benn Lawson, Beverly B. Tyler and Antony Potter [Publisher] [Google Scholar]

User Involvement throughout the Innovation Process in High-Tech Industries
-Petra Bosch-Sijtsema and Jan Bosch [Publisher] [Google Scholar]

Research Policy, 44(8):

The direction of firm innovation: The contrasting roles of strategic alliances and individual scientific collaborations
-Jan Hohberger, Paul Almeida, Pedro Parada [Publisher] [Google Scholar]