Week 2023 02 28

Journal of Marketing Research, 60(2)

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
--Jillian Hmurovic, Cait Lamberton, and Kelly Goldsmith [Publisher] [Google Scholar]

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
--Mina Ameri, Elisabeth Honka, and Ying Xie [Publisher] [Google Scholar]

Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text
--Andrea Webb Luangrath, Yixiang Xu, and Tong Wang [Publisher] [Google Scholar]

Week 2023 02 21

Journal of Product Innovation Management, 40(2)

Augmenting human innovation teams with artificial intelligence: Exploring transformer‐based language models
--Sebastian G. Bouschery, Vera Blazevic, Frank T. Piller [Publisher] [Google Scholar]

Management Science, 69(2)

Dynamic Pricing with Online Reviews
--Dongwook Shin, Stefano Vaccari, and Assaf Zeevi [Publisher] [Google Scholar]

Omnichannel Services: The False Premise and Operational Remedies
--Opher Baron, Xiaole Chen, and Yang Li [Publisher] [Google Scholar]

Rapidly Evolving Technologies and Startup Exits
--Donald E. Bowen, III, Laurent Frésard, and Gerard Hoberg [Publisher] [Google Scholar]

Right to Repair: Pricing, Welfare, and Environmental Implications
--Chen Jin, Luyi Yang, and Cungen Zhu [Publisher] [Google Scholar]

Addictive Platforms
--Shota Ichihashi and Byung-Cheol Kim [Publisher] [Google Scholar]

Week 2023 02 14

International Journal of Advertising, 42(1)

Advertising and privacy: an overview of past research and a research agenda
--Sophie C. Boerman & Edith G. Smit [Publisher] [Google Scholar]

Artificial intelligence ecosystems for marketing communications
--Edward Malthouse & Jonathan Copulsky [Publisher] [Google Scholar]

The rise, growth, and future of branded content in the digital media landscape
--Nathalie Dens & Karolien Poels [Publisher] [Google Scholar]

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
--Liselot Hudders & Chen Lou [Publisher] [Google Scholar]

The future of advertising research in virtual, augmented, and extended realities
--Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [Publisher] [Google Scholar]

Twenty years of research on gamified advertising: a systematic overview of theories and variables
--Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny [Publisher] [Google Scholar]

Journal of Advertising, 52(1)

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
--Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu & Xinjian Li [Publisher] [Google Scholar]

Marketing Science, 42(1)

New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
--Kristina Brecko [Publisher] [Google Scholar]

Search Gaps and Consumer Fatigue
--Raluca M. Ursu, Qianyun Zhang, and Elisabeth Honka [Publisher] [Google Scholar]

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
--Dai Yao, Chuang Tang, and Junhong Chu [Publisher] [Google Scholar]

Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
--Piyush Anand and Clarence Lee [Publisher] [Google Scholar]

Strategic Management Journal, 44(3)

The future of the web? The coordination and early‐stage growth of decentralized platforms
--Ying-Ying Hsieh, Jean-Philippe Vergne [Publisher] [Google Scholar]

Week 2023 02 07

Journal of Current Issues & Research in Advertising, 44(1)

Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research
--Joseph T. Yun & Joanna Strycharz [Publisher] [Google Scholar]

Psychology & Marketing, 40(3)

Role of artificial intelligence in marketing strategies and performance
--Chih-Wen Wu, Abel Monfort [Publisher] [Google Scholar]

Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects
--Susana Santos, Helena Martins Gonçalves, Merícia Teles [Publisher] [Google Scholar]

The decision to customize and its effect on brand experience
--Luca Petruzzellis, Russell S. Winer [Publisher] [Google Scholar]

The paradox of technology: Negativity bias in consumer adoption of innovative technologies
--Darius-Aurel Frank, Polymeros Chrysochou, Panagiotis Mitkidis [Publisher] [Google Scholar]

Virtual is so real! Consumers' evaluation of product packaging in virtual reality
--Generoso Branca, Riccardo Resciniti, Sandra Maria Correia Loureiro [Publisher] [Google Scholar]