Recent journal articles on Technology, Innovation and Interactivity in Marketing
Audio Mining: The Role of Vocal Tone in Persuasion
--Xin (Shane) Wang, Shijie Lu, Xi Li, Mansur Khamitov, Neil Bendle [Publisher] [Google Scholar]
What Makes Content Engaging? How Emotional Dynamics Shape Success
--Jonah Berger, Yoon Duk Kim, Robert Meyer [Publisher] [Google Scholar]
Journal of Marketing, 85(5)
How Marketing Perks Influence Word of Mouth
--Monika Lisjak, Andrea Bonezzi, and Derek D. Rucker [Publisher] [Google Scholar]
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
--Lana Mulier, Hendrik Slabbinck and Iris Vermeir [Publisher] [Google Scholar]
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media
--Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott and Claire M. Moeller [Publisher] [Google Scholar]
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
--Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon and Richard A. Briesch [Publisher] [Google Scholar]
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
--Tathagata Ghosh, Sreejesh S and Yogesh K. Dwivedi [Publisher] [Google Scholar]
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media
--Young Anna Argyris, Kafui Monu, Yongsuk Kim, Yilu Zhou, Zuhui Wang and Zhaozheng Yin [Publisher] [Google Scholar]
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising
--Kyung-ah Byun, Minghui Ma, Kevin Kim and Taeghyun Kang [Publisher] [Google Scholar]
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media
--Malgorzata Karpinska-Krakowiak and Martin Eisend [Publisher] [Google Scholar]
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments
--Marcel Goic, Andrea Rojas and Ignacio Saavedra [Publisher] [Google Scholar]
Ethical Consumption Communities Across Physical and Digital Spaces: An Exploration of Their Complementary and Synergistic Affordances
--Vera Hoelscher, Andreas Chatzidakis [Publisher] [Google Scholar]
Journal of Business & Industrial Marketing, 36(7):
Digitalization of the buyer–seller relationship in the steel industry
--Jari Salo, Teck Ming Tan, Hannu Makkonen [Publisher] [Google Scholar]
Psychology & Marketing, 38(9):
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective
--Wilson Ozuem, Silvia Ranfagni, Michelle Willis, Serena Rovai, Kerry Howell [Publisher] [Google Scholar]
Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings
--Sorim Chung, Maria Karampela [Publisher] [Google Scholar]
Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups
--Cornelia (Connie) Pechmann, Kelly Eunjung Yoon, Denis Trapido, Judith J. Prochaska [Publisher] [Google Scholar]
Nonmaleficence in Shaming: The Ethical Dilemma Underlying Participation in Online Public Shaming
--Chen Pundak, Yael Steinhart, Jacob Goldenberg [Publisher] [Google Scholar]
Annual Review of Sociology, 47:
The Society of Algorithms
--Jenna Burrell and Marion Fourcade [Publisher] [Google Scholar]
The Sharing Economy: Rhetoric and Reality
--Juliet B. Schor and Steven P. Vallas [Publisher] [Google Scholar]
