Week 2018 05 22

Industrial Marketing Management, 71:

Offline retailers expanding online to compete with manufacturers: Strategies and channel power
Salma Karray, Simon Pierre Sigué
http://www.sciencedirect.com/science/article/pii/S0019850117303048

Journal of Business Research, 88:

Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Mª Eugenia Rodríguez-López
http://www.sciencedirect.com/science/article/pii/S0148296318301371

The determinants of approval of online consumer revenge
Gisèle de Campos Ribeiro, Raphaëlle Butori, Emmanuelle Le Nagard
http://www.sciencedirect.com/science/article/pii/S0148296318301528

Consumer segmentation within the sharing economy: The case of Airbnb
Christoph Lutz, Gemma Newlands
http://www.sciencedirect.com/science/article/pii/S0148296318301474

In virtuo: How user-driven interactivity in virtual tours leads to attitude change
Nathalie Spielmann, Antonia Mantonakis
http://www.sciencedirect.com/science/article/pii/S0148296318301656

Facilitating customer adherence to complex services through multi-interface interactions: The case of a weight loss service
M.S. Temerak, H. Winklhofer, S.A. Hibbert
http://www.sciencedirect.com/science/article/pii/S0148296318301577

Week 2018 05 12

Journal of Interactive Marketing, 42:

https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/42

Management Science, 64(5):

Behavior-Based Advertising
-Qiaowei Shen and J. Miguel Villas-Boas [Publisher] [Google Scholar]

Stimulating Online Reviews by Combining Financial Incentives and Social Norms
-Gordon Burtch, Yili Hong, Ravi Bapna, and Vladas Griskevicius [Publisher] [Google Scholar]

Cost Drivers of Versioning: Pricing and Product Line Strategies for Information Goods
-Ramnath K. Chellappa and Amit Mehra [Publisher] [Google Scholar]

Psychology & Marketing, 35(6):

Understanding cross-product purchase intention in an IT brand extension context
-Yue Guo Ying Zhu Stuart J. Barnes Yongchuan Bao Xiaotong Li Khuong Le-Nguyen [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 16(2):

Flirting with the enemy: online competitor referral and entry-deterrence
-Jianqiang Zhang, Zhuping Liu, Raghunath Singh Rao [Publisher] [Google Scholar]

Week 2018 05 08

Journal of Business & Industrial Marketing, 33(4):

Do brand communities benefit objectively under-performing products?
-Scott A. Thompson , Andrew M. Kaikati , James M. Loveland [Publisher] [Google Scholar]