Week 2017 10 17

Journal of Business Ethics, 145(3):

Big Data: A Normal Accident Waiting to Happen?
-Daniel Nunan, Marialaura Di Domenico [Publisher] [Google Scholar]

Management Science, 63(10):

Customer Referral Incentives and Social Media
-Ilan Lobel, Evan Sadler, and Lav R. Varshney [Publisher] [Google Scholar]

Marketing Science, 36(5):

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
-Davide Proserpio, Georgios Zervas [Publisher] [Google Scholar]

Competitive Mobile Geo Targeting
-Yuxin Chen, Xinxin Li, Monic Sun [Publisher] [Google Scholar]

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
-Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, and Anand Acharya [Publisher] [Google Scholar]

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
-Chenxi Li, Xueming Luo, Cheng Zhang, and Xiaoyi Wang [Publisher] [Google Scholar]

Psychology & Marketing, 34(11):

To post or not to post: social media sharing and sporting event performance
-Vicente Prado-Gascó, Ferran Calabuig Moreno, Vicente Añó Sanz, Juan Núñez-Pomar and Josep Crespo Hervás [Publisher] [Google Scholar] [Publisher] [Google Scholar]

Parenting styles and Internet use
-Ana Tur-Porcar [Publisher] [Google Scholar]

Week 2017 10 10

Journal of Marketing Research, 54(5):

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Georgios Zervas, Davide Proserpio and John W. Byers
http://journals.ama.org/doi/full/10.1509/jmr.15.0204

Can Offline Stores Drive Online Sales?
Kitty Wang and Avi Goldfarb
http://journals.ama.org/doi/pdf/10.1509/jmr.14.0518

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
Manuel Chica and William Rand
http://journals.ama.org/doi/full/10.1509/jmr.15.0443