Week 2017 08 29

Business Horizons, 60(5):

Online serendipity: The case for curated recommender systems
-Henry M. Kim, Bita Ghiasi, Max Spear, Marek Laskowski, Jiye Li [Publisher] [Google Scholar]

Taking a global view on brand post popularity: Six social media brand post practices for global markets
-Hsin-Chen Lin, Hepsi Swarna, Patrick F. Bruning [Publisher] [Google Scholar]

The Internet of Things: Are you ready for what’s coming?
-Ted Saarikko, Ulrika H. Westergren, Tomas Blomquist [Publisher] [Google Scholar]

The rise of 3-D printing: The advantages of additive manufacturing over traditional manufacturing
-Mohsen Attaran [Publisher] [Google Scholar]

Industrial Marketing Management, 65:

Online group buying: Some insights from the business-to-business perspective
-Weng Marc Lim [Publisher] [Google Scholar]

Week 2017 08 22

Journal of Retailing, 93(3):

Online Purchase Paths and Conversion Dynamics across Multiple Websites
-Chang Hee Park [Publisher] [Google Scholar]

Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation
-Wumei Liu, Rajeev Batra, Haizhogn Wang [Publisher] [Google Scholar]

Week 2017 08 15

Journal of Marketing Research, 54(4):

The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
-Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs, and Susumu Ogawa [Publisher] [Google Scholar]

Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
-Rebecca W. Hamilton, Ann Schlosser, and Yu-Jen Chen [Publisher] [Google Scholar]

How Language Shapes Word of Mouth’s Impact
-Grant Packard and Jonah Berger [Publisher] [Google Scholar]

Management Science, 63(8):

Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
-Fei Gao and Xuanming Su [Publisher] [Google Scholar]

Network Analysis of Search Dynamics: The Case of Stock Habitats
-Alvin Chung Man Leung, Ashish Agarwal, Prabhudev Konana, and Alok Kumar [Publisher] [Google Scholar]

Measuring Multichannel Advertising Response
-Daniel Zantedeschi, Eleanor McDonnell Feit, and Eric T. Bradlow [Publisher] [Google Scholar]

Psychology & Marketing, 34(9):

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
-Veronica L. Thomas and Gema Vinuales [Publisher] [Google Scholar]

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat
-Veronica L. Thomas, Christina Saenger and Dora E. Bock [Publisher] [Google Scholar]

Week 2017 08 08

Annual Review of Economics, 9:

Mobile Money
-Tavneet Suri [Publisher] [Google Scholar]

Annual Review of Sociology, 43:

Studying the Digital: Directions and Challenges for Digital Methods
-Keith N. Hampton [Publisher] [Google Scholar]

Toward a Sociology of Privacy
-Denise Anthony, Celeste Campos-Castillo, and Christine Horne [Publisher] [Google Scholar]

International Journal of Advertising, 36(5):

Insight into everyday media use with multiple screens | Open Access
-Claire M. Segijn, Hilde A. M. Voorveld, Lisa Vandeberg, Sjoerd F. Pennekamp & Edith G. Smit [Publisher] [Google Scholar]

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
-Marijke De Veirman, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar]

Journal of Advertising, 46(3):

Online Behavioral Advertising: A Literature Review and Research Agenda | Open Access
-Sophie C. Boerman, Sanne Kruikemeier & Frederik J. Zuiderveen Borgesius [Publisher] [Google Scholar]

Understanding Why Consumers Don't Skip Pre-Roll Video Ads
-Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm & Karen Robson [Publisher] [Google Scholar]

Marketing Science, 36(4):

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
-Eric M. Schwartz, Eric T. Bradlow, and Peter S. Fader [Publisher] [Google Scholar]

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
-Babur De los Santos and Sergei Koulayev [Publisher] [Google Scholar]

Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
-Stephan Seiler and Fabio Pinna [Publisher] [Google Scholar]